From Starbucks to Amazon, it’s been proven time and time again that loyalty programs are an essential element to a businesses’ success. They increase growth, help retain customers and improve your brand’s reputation but until now there hasn’t been a software solution to help you easily and seamlessly implement a loyalty program in a healthcare business.
LOYALTY
1. Patient Retention
Your office has a lot of competition and practices will always be striving to set themselves apart. Bringing in a patient once no longer means that they will choose to return for their next visit as another practice may have caught their eye. Rewards programs are the #1 way to lock a patient into your office. Once they start earning points on their account, common sense will keep them coming back. No one wants to lose out on real money.
2. Groupon and Deal Seeking Patients:
Some of your potential patients out there are more interested in finding the best deal rather than the best healthcare. So how do you get these people to turn from one-time customers to long-time patients? Rewards. If these patients feel like they are getting a deal every time they come into your office, they will never have a reason to leave.
3. Patient Engagement and Reviews:
Every office knows the impact that online reviews have on a consumer’s decision these days. The only problem is getting the happy customers to leave a review and the unhappy ones to communicate with you personally. Thankfully, we have created a simple and automated way for your patients to leave a review without your having to bug them every time they are in the office.
4. Patient Communication:
Keeping in touch with your patients is sometimes the most important part of their experience with your practice. The time between visits is when they can either forget about you because another office has caught their eye or they can be reminded of the rewards discounts they have earned with your office and come in for a sooner visit.
COMPLIANCE
1. Patient Follow Through
Many times we find that patients have a hard time remembering/following through with your treatment outline. There has been nothing motivating them after they leave your office, until now. Rewards are the best way to make sure that your patients are paying attention to their health plan between visits. They can check in with their provider, report on their progress, and complete required tasks as part of your program
2. Unopened Patient Emails
Whether it’s an appointment reminder or a special offer, you want your patients opening all of the mail you send them. Now you can attach incentives to the emails you send out. When a patient confirms an appointment via email they will receive rewards points automatically added to their account.
3. Routine Visits
It is important that your patients stick to an annual visit schedule. Not only does your office miss out on potential income when a visit is skipped but it also puts your patient’s health at risk. Rewarding patients for complying to the visits you outline will benefit your bottom line as well as theirs.
4. Missed and Late Appointments
How much money are you losing every year from late or missed appointments by your patients? To them, running 15 minutes late for an appointment is no big deal but that is not only costing your valuable time but money as well. Implementing a program around appointments is a simple way to fix this issue while putting a smile on your patient’s face.
INCREASED PER PATIENT VALUE (PPV)
1. Tunnel Vision
Every office has those patients who routinely come in and get the same services. These patients have hit a spending plateau and have not opened themselves up to the other services your practice offers. Because of this, you are not getting the most you can out of your already loyal customer base. So how can you remedy this? Rewards! Offering a reward discount to customers for the products/services your want them to try will not only benefit them but will now create a new spending pattern that benefits your practice as well.
2. Staff Sales
Your front line in the office is always going to be your staff. They are the first and last face your patients see and will hopefully become the one they trust most. So what happens when your staff is not motivated to capitalize on that relationship with patients? Your opportunity to cross sell and upsell goes out the door. Although your bottom line may not reflect it, just imagine what it would look like if your staff were able to sell 10 more patients an additional product or service per week! Rewards are not just for your patients, as we can help you manage giving your staff that extra incentive to take your practice to a whole new level.
3. New Patient Acquisition
Bringing new patients in is the hardest part for any office. Whether they find your practice on their own or through a referral, it is important that your brand stands out and makes an impression. Not only do rewards add another element to draw prospective patient attention but we make it easier than ever to capture and track these leads.